I’ve come across this before and complained (to no avail, but the vent was worth it) but today I discovered that Ofcom has an accreditation scheme for broadband sites. This sounded promising so I checked out the two sites that I was advised had received said accreditation: SimplifyDigital.co.uk and BroadbandChoices.co.uk.
Long-time readers (pretending there are any) will know that misleading advertising broadband is a major pet peeve of mine. Not misselling speeds, because there’s no reliable way an ISP can accurately predict what speed your line will take (if you don’t already have broadband). This mis-selling is much worse; I’m talking about the companies who lie in their headline speeds by advertising broadband “from £4.99 a month” for the first three months, £14.99 thereafter, 12 month contract applies, not inclusive of compulsory phone-line rental.
Of course companies will continue to advertise lies like this as long as they get away with it, even the once-honest Plus net (who I do otherwise like) have now jumped on the bandwagon claiming they need to compete with scum like Tiscali and BT. Until someone takes them up on it they’ll continue lying and cheating customers with scant regard for concepts like honesty and integrity, but surely we can expect more of the broadband comparison sites who are, after all, fighting for a fair deal for the consumer, right?
Wrong. It seems the comparison sites get all caught up in the headline figures and thus actively encourage the misleading advertising that broadband companies seem so keen on.