I was reading your rant and had to laugh at the ad’s that Google had placed on your site (which are obviously picked based on the content of the site). Incase they change regularily and you get different ones, here they are, very amusing given your topic.

*
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Thanks for popping by. I’ve fixed the error you mentioned.

Re potential improvements: my main gripe is as stated above. I really hate the “£x.99 a month” type claims when really there’s a minimum term commitment that runs for several times the length of the offer period, so it isn’t really £x.99 a month at all, but usually closer to three or four times that. ISPs making those claims are bad but a “consumer” broadband site that supports them in doing that is unforgivable.

Your “Monthly charge” column quotes the introductory offer price (and admittedly tells users how long this offer is) but doesn’t indicate the actual monthly price. I don’t think you should even quote the offer price at all. If you must, quote both - but then the offer price should be the footnote.

Also, if you’re looking on general tips for improvement - a couple of “Nice to haves”:

1) Simple options beneath the Post Code/Phone Number fields: Minimum Usage and Minimum Speed. I personally don’t need “superfast” 8Mbps or whatever, 2 would do if it was any way accurate. I’d also need a decent amount of usage, say 30GB.

which brings me to:

2) You don’t have any way to allow for Plus.Net who have xGB a month limits but allow unlimited usage overnight. I would totally ignore Plus.Net if I was basing my decision solely on your table, but I think they’re actually the best match for me. I realise this is a complicated once-off scenario, so I don’t blame you for it as such. Maybe you could have a note beside the headline figure, like you do for the “For 3 months” in the monthly charge? This could also be used to include any specific limits mentioned in “Fair Use Policies” of “Unlimited” usage deals.

Long term maybe customer ratings could feature?

HTH,
Steve

Constructive feedback indeed, thanks for that (although you’ve miscredited us as ‘Broadband Buyer’ above the best buy table instead of ‘Broadband Choices’. No big deal though).

Poor and misleading broadband comparison sites vex me also; if you would like to engage in some dialogue as to how ours could potentially be improved, i’d be happy to listen.

All the best,

Dan Drage - Editor, Broadband Choices